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Post-Event Review Template

This guide helps music store owners evaluate events by reviewing what worked well and identifying areas for improvement. Reflecting on each event supports better planning and greater success in the future.

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Step 1: Attendance Review

What to Do: Write down how many people came to your event.

  • Total number of attendees:
  • Number of RSVPs (if applicable):
  • Did attendance meet your expectations? Yes / No

How to Do It: Check your signup sheet or count the number of people at the event.

Why It Works: Knowing how many people attended helps you see if your promotion worked.

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Step 2: Customer Feedback

What to Do: Record what attendees thought about the event.

  • What did attendees enjoy most?
  • Were there any complaints or suggestions?
  • Did anyone give ideas for future events?

How to Do It: Collect feedback using surveys, comment cards, or by talking to attendees during and after the event.

Why It Works: Feedback shows you what your audience values and helps you improve.

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Step 3: Evaluate the Event’s Execution

What to Do: Look at how the event ran from start to finish.

  • Was the event on schedule? Yes / No
  • Did everything go as planned? Yes / No
  • Were there any problems (e.g., missing supplies, technical issues)?

How to Do It: Talk to your team and check your notes from the event day.

Why It Works: Reviewing the execution helps you fix issues for next time.

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Step 4: Financial Summary

What to Do: Review your event budget.

  • Estimated cost: $
  • Actual cost: $
  • Was the event on budget? Yes / No
  • Notes on any unexpected expenses:

How to Do It: Compare your budget to the receipts and invoices from the event.

Why It Works: Keeping track of finances helps you plan budgets more accurately.

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Step 5: Improvements for Next Time

What to Do: List ways to make your next event better.

  • What worked well that you want to repeat?
  • What should you change or improve?
  • New ideas to try for future events:

How to Do It: Use feedback, your review notes, and team discussions to brainstorm improvements.

Why It Works: Making a plan for next time helps your events keep getting better.

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Example Post-Event Review Summary
Next Steps
  • Share the Review: Discuss the results with your team to make sure everyone is on the same page.
  • Save Your Notes: Keep this review for planning future events.
  • Start Planning: Use what you learned to begin brainstorming your next event.

By using this template, you’ll learn from each event and keep improving every time!

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