This guide helps music store owners define their mission, vision, and values to clearly communicate their purpose and goals. A strong foundation guides decision-making, builds customer connections, and supports business growth.

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1. Mission Statement

What It Is: A short sentence or two that says what your store does and why it does it.

How to Write It: Think about the main purpose of your store. 

Answer these questions:

• What does your store sell or offer?
• Who are your customers?
• Why is your store important to your community? 

Example: “We help musicians of all levels find the perfect instrument and supplies so they can enjoy making music.”

Why It Works: A mission statement helps everyone understand what your store does and why it matters. It’s the foundation for all your store’s decisions and actions.

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2. Vision Statement

What It Is: A short sentence or two about what your store wants to achieve in the future.

How to Write It: Think about where you see your store in 5-10 years. 

Answer these questions:

• What big goals do you have for your store?
• How do you want your store to make a difference? 

Example: “To be the go-to music store in our community, inspiring everyone to create and share music.”

Why It Works: A vision statement gives your store a clear goal to work toward. It inspires your team and shows customers your commitment to the future.

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3. Core Values

What They Are: A list of principles or beliefs that guide how your store works and treats people.

How to Create Them: Think about what matters most to your store. Answer these questions:

• How do you want to treat your customers and employees?
• What do you believe is important about music and community?
• What do you want people to think about your store? 

Examples:

• Customer Care: We always listen and help every customer.
• Quality: We sell only the best instruments and supplies.
• Community: We support local musicians and events.

Why It Works: Core values show what your store stands for. They guide how you treat others and build trust with your customers and team.

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Example: Mission, Vision, and Values in Action

The Scenario: A music store, "Hometown Harmonies," wants to share its purpose with customers.

What They Did:

• Mission Statement: “We provide high-quality instruments and lessons to bring music into everyone’s life.”
• Vision Statement: “To make our town a place where music connects people.”
• Core Values:
  
  • Friendliness: We greet every customer with a smile.
  • Expertise: We give advice you can trust.
  • Passion for Music: We believe music makes life better.

Results: Customers felt connected to the store and liked supporting a business that cared about the community.

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Next Steps

How to Start:

1. Write down what your store does and why it matters to your customers.
2. Think about your long-term goals and how you want to make a difference.
3. List the values that guide your store.

Keep Improving:

• Share your mission, vision, and values with your team and customers.
• Review your statements every year to make sure they still match your goals.
• Use these ideas to guide your decisions and actions.

By creating clear mission, vision, and values statements, you’ll show customers and your team what makes your store special!