This guide helps music store owners plan local music events to connect with the community and attract new customers. Hosting events builds relationships, increases visibility, and supports store growth.
Step 1: Offer Free Tickets
What to Do:
- Invite people to your event by giving away free tickets. This could be for a local music recital, a band performance, or a fun workshop.
How to Share Them:
- Post about the event on social media.
- Send emails to your customers and community members.
- Hand out tickets in your store.
Why It Works:
- Free tickets make people excited to attend and bring more attention to your store.
Step 2: Share Event Details
What to Do:
- Send emails and share posts about the event to keep everyone informed and excited.
What to Include:
- The date, time, and location of the event.
- Profiles of the artists or bands performing.
- Information about your store and what attendees can expect.
Why It Works:
- Sharing event details builds excitement and helps people plan to attend.
Step 3: Offer Event-Day Specials
What to Do:
- Create exclusive discounts or offers for people who attend the event.
How to Set It Up:
- Offer discounts on instruments or accessories during the event.
- Provide free consultations or mini lessons for attendees.
- Promote these offers at the event and in emails beforehand.
Why It Works:
- Special offers encourage people to shop at your store during the event.
Step 4: Follow Up After the Event
What to Do:
- Email everyone who attended to thank them and share more offers.
What to Include:
- A thank-you message for joining the event.
- Exclusive post-event discounts or deals.
- Links to photos, videos, or highlights from the event.
Why It Works:
- Follow-ups keep your store on people’s minds and encourage them to visit again.
Example: Local Event Funnel in Action
The Scenario:
- A music store, "Harmony Hub," wants to host a local recital and attract new customers.
What They Did:
- Free Tickets:
- Gave away tickets to a local music recital featuring student performers.
- Shared the tickets on their website and social media.
- Event Details:
- Sent emails with the date, time, and location of the recital.
- Posted profiles of the student performers and shared behind-the-scenes videos.
- Event-Day Specials:
- Offered 15% off all accessories during the event.
- Gave free 10-minute consultations to attendees interested in lessons.
- Post-Event Follow-Up:
- Sent thank-you emails with photos from the recital.
- Shared a coupon for 10% off their next purchase.
The Results:
- Over 100 people attended the recital.
- Sold 25 discounted accessories during the event.
- 10 attendees signed up for music lessons.
Takeaway:
- By following this plan, "Harmony Hub" connected with the community and grew their customer base.
Next Steps
How to Start:
- Set Goals:
- Decide what you want (e.g., more attendees, increased sales, or lesson sign-ups).
- Take Action:
- Plan a fun event and share free tickets.
- Promote the event details through emails and posts.
- Offer exclusive deals to attendees.
- Stay Connected:
- Follow up with attendees after the event.
Keep Improving:
- Review your event results to see what worked best.
- Try new ideas, like hosting themed events or workshops.
- Ask attendees for feedback to make your next event even better.
By following these steps, you’ll create exciting local events that bring your community together and grow your store!
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