This guide helps music store owners create a simple feedback form to gather customer insights about their experiences. Collecting feedback shows you value their opinions and helps improve your services and onboarding process.

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Step 1: Ask About the Onboarding Experience

What to Include: Questions about how customers felt when they first started with your store, like:

• "Was it easy to sign up for lessons or rentals?"
• "Did you feel welcomed when you visited the store?"
• "Was all the information about our services clear?"

Why It Works: Learning about the onboarding experience helps you make the process smoother and more enjoyable for future customers.

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Step 2: Gather Suggestions for Service Improvements

What to Include: Open-ended questions to let customers share their ideas, like:

• "What could we do to make our services better?"
• "Are there any products or services you’d like us to offer?"
• "Is there anything we could improve about our lessons, rentals, or repairs?"

Why It Works: Getting suggestions directly from customers helps you understand what they value most and where you can improve.

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Example: Feedback Form in Action

The Scenario:

A customer, Ben, recently signed up for guitar lessons and rented an instrument. You gave him a feedback form to fill out after his first month.

What You Did:

1. Onboarding Questions: Ben shared that signing up for lessons was easy, but he wanted more details about rental insurance.
2. Service Suggestions: He suggested offering beginner-friendly guitar books and video tutorials in the store.

The Results:

• You added more information about rental insurance to your onboarding materials.
• You started stocking beginner guitar books and linked to video tutorials on your website.

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Next Steps

How to Start:

• Write 3-5 simple questions about the onboarding experience and service improvements.
• Print the feedback form to hand out in-store or create an online version.

Stay Open:

• Encourage customers to fill out the form by letting them know their feedback helps improve the store.

Keep Improving:

• Review feedback regularly and look for patterns or common suggestions.
• Share changes or updates based on customer feedback to show you’re listening.

By using a feedback form, you’ll understand your customers better and make your store a place they love to visit!