This checklist helps music store owners plan and manage event partnerships, such as concert sponsorships or school fundraisers, step by step. It ensures nothing is missed and helps build strong community connections through well-organized events.

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1. Plan the Partnership

• Set Goals: Decide what you want from the partnership (e.g., more customers, better community connections).
• Choose the Event: Pick an event that fits your store’s mission (e.g., a concert, fundraiser, or festival).
• Reach Out: Contact the event organizer to discuss how you can work together.

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2. Make a Partnership Agreement

• Discuss Details: Talk about what each side will do (e.g., you provide a prize, they promote your store).
• Write It Down: Create a simple agreement that explains the plan.
• Confirm Dates: Make sure you know the event date, setup time, and deadlines for materials.

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3. Promote the Event

• Share on Social Media: Post about the event and your partnership.
• Use Email: Send emails to your customers about the event.
• In-Store Promotion: Put up posters or flyers in your store.

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4. Prepare Your Contribution

• Provide Materials: Get any items you are contributing ready (e.g., prizes, flyers, or equipment).
• Set Up Booth (if needed): Plan your setup for the event and bring everything you’ll need.

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5. Attend the Event

• Be on Time: Arrive early to set up.
• Engage with People: Talk to attendees about your store and what you offer.
• Take Photos: Capture moments to share on social media later.

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6. Follow Up After the Event

• Thank the Organizer: Send a thank-you note or email to the event organizer.
• Share Highlights: Post photos and stories from the event on your social media.
• Evaluate Results: Think about what went well and how you can improve next time.

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Example Partnership Checklist

Event: Maple Elementary School Spring Fundraiser

1. Plan the Partnership:
   
   • Goal: Promote beginner instrument packages to parents.
   • Event: Maple Elementary Spring Fundraiser.
   • Reached out to Ms. Carter, the organizer, on February 5, 2025.
2. Make a Partnership Agreement:
   
   • Provided a ukulele for the raffle.
   • Agreed to set up a booth to showcase beginner instrument deals.
   • Event date: April 10, 2025.
3. Promote the Event:
   
   • Posted about the fundraiser on social media starting March 1, 2025.
   • Sent an email newsletter about the event on March 15, 2025.
4. Prepare Your Contribution:
   
   • Delivered the ukulele prize on April 5, 2025.
   • Packed flyers and a demo ukulele for the booth.
5. Attend the Event:
   
   • Arrived at 1:00 PM to set up.
   • Talked to 50+ parents and gave out flyers.
   • Took photos of the booth and raffle.
6. Follow Up:
   
   • Sent a thank-you email to Ms. Carter on April 12, 2025.
   • Posted event highlights on social media on April 13, 2025.
   • Reviewed results: 5 new customers bought beginner instruments.

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Next Steps

How to Start:

1. Pick an upcoming event you’d like to partner with.
2. Contact the organizer to discuss the partnership.
3. Use this checklist to plan and track your progress.

Keep Improving:

• Ask for feedback from event organizers and attendees.
• Try new ideas, like offering free lessons or hosting a giveaway.

Take Action Today: Use this checklist to create amazing event partnerships that support your community and grow your business!