Helps you guide teachers who want to refer their students to your store.
1. Learning About the Referral Program (Awareness Stage)
This is when instructors visit your store and hear about your referral program for the first time.
They might:
- Ask staff about ways to help their students get discounts or benefits.
- Notice signs or flyers promoting the referral program.
- Hear about the program from other teachers or customers.
How to Use This:
- Promote the Referral Program Clearly: Use signs, posters, or handouts to explain the program.
- Train Staff to Share Program Details: Ensure staff can explain how instructors and their students benefit from the program.
- Use Word-of-Mouth: Encourage satisfied instructors to share their experience with other teachers.
2. Asking About the Program Details (Consideration Stage)
Now, instructors are asking how the referral program works and what the benefits are.
They might:
- Ask what rewards they’ll receive for referring students to your store.
- Inquire about how students can participate and what discounts or perks they’ll get.
- Look for simple steps to sign up and start referring students.
How to Use This:
- Explain Benefits Clearly: Share how instructors and students can save money or earn rewards.
- Keep It Simple: Use easy-to-understand steps, like filling out a quick form or signing up on your website.
- Provide Examples: Show success stories or examples of other instructors who’ve used the program.
3. Signing Up for the Referral Program (Decision Stage)
At this stage, instructors decide to join the referral program.
They might:
- Fill out a form in-store to join the program.
- Provide contact information to receive updates about their referrals.
- Ask for materials, like referral cards or links, to share with their students.
How to Use This:
- Make Signing Up Easy: Use a short form for instructors to join quickly.
- Provide Referral Tools: Offer cards, flyers, or QR codes that instructors can give to their students.
- Confirm Their Enrollment: Let instructors know they’ve successfully joined and explain the next steps.
4. Encouraging Students to Participate (Engagement Stage)
Now, instructors encourage their students to use the referral program benefits.
They might:
- Give their students referral cards or codes to use at your store.
- Talk to parents about how the program can save money on supplies or lessons.
- Follow up with students to see if they’ve visited your store.
How to Use This:
- Support Instructors with Materials: Provide enough referral cards or digital links for all their students.
- Offer Student Discounts: Make sure students receive clear benefits, like discounts on their first purchase.
- Track Participation: Use a simple system to track which students use the referral program.
5. Following Up with the Instructor (Retention Stage)
After instructors start referring students, you can stay connected to keep the program running smoothly.
They might:
- Receive updates about how many students have used their referral code.
- Get rewards, like store credit or discounts, based on their students’ purchases.
- Provide feedback about how the program is working.
How to Use This:
- Send Updates: Let instructors know how many students they’ve referred and the rewards they’ve earned.
- Thank Them for Referring: Show appreciation with thank-you messages or bonus rewards.
- Ask for Feedback: Invite instructors to share ideas for improving the program.
6. Building Loyalty and Advocacy (Advocacy Stage)
The Private Instructor is happy with the referral program and continues to recommend your store.
They might:
- Refer more students over time as they see the program’s success.
- Share positive feedback about your store with other teachers or parents.
- Visit your store regularly for their own teaching needs.
How to Use This:
- Reward Repeat Referrals: Offer extra perks for instructors who consistently refer students.
- Encourage Word-of-Mouth: Highlight their success in testimonials or case studies to inspire others.
- Keep the Program Fresh: Update the program with new benefits or rewards to maintain interest.
Summary
The Private Instructor Customer Journey for Setting Up Referral Programs for Students In-Store helps store owners create a smooth and rewarding process for instructors to recommend your store. By promoting the program clearly, offering simple tools, and rewarding both instructors and students, you build trust and loyalty. When instructors see the benefits, they’re more likely to refer more students and become long-term advocates for your store.
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