Helps you understand what parents need to share their positive experience online and how to create an engaging website that keeps them coming back.

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1. Parents Feeling Happy with Their Online Experience (Awareness Stage)

This is when parents feel good about your website and the help they received.

They might:

• Find the website easy to use and helpful for their needs.
• Feel confident in their choice of instrument or lesson options.
• See their child making progress and enjoying music.

How to Use This:

• Make the Website User-Friendly: Ensure the website is easy for parents to navigate and find what they need.
• Celebrate Small Wins: Congratulate parents on their child’s progress through emails or updates.
• Ask for Feedback: Invite parents to share what they like and any ideas for improvement.

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‍2. Encouraging Parents to Share Online (Advocacy Stage)

‍Now, happy parents are ready to tell others about your website.

They might:

• Leave a positive review or comment on social media or review sites.
• Share the website link with friends or family.
• Talk about their experience with other parents online.

How to Use This:

• Ask for Reviews: Encourage parents to post a review on social media or review sites.
• Provide Easy Sharing Links: Add buttons on your website for parents to share their experience.
• Create a Referral Program: Reward parents who refer other families to your site.

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‍3. Building Loyalty Through Special Online Offers (Retention Stage)

‍At this stage, you keep parents interested in coming back to your website.

They might:

• Receive special offers or discounts through email for returning customers.
• Be invited to exclusive online events or classes.
• Feel appreciated and valued by your website.

How to Use This:

• Offer Loyalty Discounts: Provide deals or discounts to parents who make repeat purchases.
• Send Exclusive Invites: Email loyal families about special online events or classes.
• Show Appreciation: Thank parents for choosing your site and encourage them to stay connected.

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‍4. Staying Connected to Keep Parents Returning (Engagement Stage)

‍Now, parents feel connected to your website and want to stay informed.

They might:

• Sign up for updates on new products, lessons, or events.
• Follow your website’s social media pages for news.
• Visit the website regularly for new music supplies or learning resources.

How to Use This:

• Send Regular Updates: Email parents about upcoming events, products, or helpful tips.
• Encourage Social Media Follows: Invite parents to follow your store’s social media for news and offers.
• Offer Deals on Extras: Provide discounts on accessories and supplies to encourage more visits.

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‍5. Celebrating Their Child’s Success Online (Engagement and Loyalty Stage)

‍The Music Parent feels proud of their child’s progress and their experience with your website.

They might:

• Attend virtual recitals or online events where their child can perform.
• Share their child’s success with friends and family online.
• Feel a strong connection to your website because of their positive experience.

How to Use This:

• Host Virtual Recitals: Plan online events where kids can perform and parents can feel proud.
• Celebrate Progress: Send small awards or certificates through email to recognize achievements.
• Encourage Sharing: Invite parents to share photos or videos of their child’s performance online.

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‍Summary

‍The Music Parent Customer Journey for Using Word-of-Mouth and Loyalty Online helps store owners understand how to encourage parents to share their experience and stay loyal to your website. By offering a user-friendly website, giving special offers, and celebrating each child’s success, you make parents feel valued and excited about your site. When parents feel good, they’re more likely to return and share your website with others.