Helps you understand what parents need to become repeat customers and enthusiastic advocates and how to create an experience that keeps them engaged and excited to share.
1. Parents Feeling Happy with Their Experience (Awareness Stage)
This is when parents feel good about your store and the help you provide.
They might:
- Enjoy friendly and helpful service from staff.
- Feel confident in their choice of instrument or lessons.
- See their child making progress and having fun with music.
How to Use This:
- Provide Friendly Service: Make sure staff are welcoming and ready to help parents with questions.
- Celebrate Small Wins: Congratulate parents and their child on learning new skills.
- Ask for Feedback: Invite parents to share what they liked and how you can help more.
2. Encouraging Parents to Share Their Experience (Advocacy Stage)
Now, parents are happy and ready to tell others about your store.
They might:
- Talk about your store with other parents at school or activities.
- Leave positive comments on social media or review sites.
- Share their experience with family and friends.
How to Use This:
- Create a Referral Program: Offer rewards for parents who bring in other families.
- Ask for Reviews: Encourage parents to leave a review on social media or review sites.
- Make Sharing Easy: Provide business cards or referral links they can give to others.
3. Building Loyalty Through Special Offers (Retention Stage)
At this stage, you keep parents interested in coming back to your store.
They might:
- Receive special offers or discounts for being loyal customers.
- Be invited to exclusive events or classes.
- Feel recognized and valued by your store.
How to Use This:
- Offer Loyalty Discounts: Give discounts or deals to parents who return for more rentals, purchases, or lessons.
- Host Special Events: Invite loyal families to exclusive music events or recitals.
- Show Appreciation: Thank loyal customers for choosing your store and encourage them to stay connected.
4. Staying Connected to Keep Parents Coming Back (Engagement Stage)
Now, parents feel connected to your store and want to stay involved.
They might:
- Sign up for updates on new products, lessons, or events.
- Follow your store on social media to stay informed.
- Visit the store regularly for new music supplies or instrument check-ups.
How to Use This:
- Send Monthly Updates: Email parents about upcoming events, new products, or helpful tips.
- Encourage Social Media Connections: Invite parents to follow your store’s social media for news and offers.
- Offer Deals on Supplies: Give discounts on accessories and books to keep parents coming back.
5. Celebrating Their Child’s Success (Engagement and Loyalty Stage)
The Music Parent feels proud of their child’s progress and their experience with your store.
They might:
- Attend recitals or events where their child can perform.
- Share their child’s success with friends and family.
- Feel a deep connection to your store because of their positive experience.
How to Use This:
- Host Recitals and Events: Plan events where kids can perform and parents can feel proud.
- Celebrate Progress Together: Share small awards or certificates with students to mark their achievements.
- Encourage Photos and Sharing: Invite parents to take photos and share them with other families.
Summary
The Music Parent Customer Journey for Using Word-of-Mouth and Loyalty helps store owners understand how to encourage parents to share their experience and stay loyal to your store. By providing friendly service, giving special offers, and celebrating each child’s success, you make parents feel valued and excited about your store. When parents feel good, they’re more likely to come back and tell other families about their experience.
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