Helps you understand what parents need when researching and purchasing an instrument online and how to make the process easy and welcoming.
1. Thinking About Buying Instead of Renting (Awareness Stage)
This is when parents start thinking about buying the instrument instead of renting.
They might:
- See an email or ad about buying from your store.
- Notice on your website that buying might save money.
- Read about rent-to-own options.
How to Use This:
- Send Reminders About Buying: Email or show ads to parents who have rented for a while.
- Explain Rent-to-Own on the Website: Show parents how rental payments can help them buy the instrument.
2. Looking at Buying Options Online (Consideration Stage)
Now, parents visit your website to learn more about buying an instrument.
They might:
- Look at prices and payment options.
- Compare the cost of buying with the cost of renting.
- Use online chat to ask questions.
How to Use This:
- Make Prices Easy to Find: List clear prices and payment plans on your website.
- Help Compare Options: Add info on why buying might be better than renting.
- Offer Online Chat: Let parents ask questions right on your site.
3. Deciding to Buy (Purchase Stage)
At this stage, parents decide to buy the instrument on your website.
They might:
- Add the instrument to their cart.
- Finish the purchase with a payment plan, financing, or full payment.
How to Use This:
- Make Checkout Simple: Keep the online checkout easy to use.
- Offer Payment Choices: Let parents choose monthly payments, financing, or pay-in-full.
- Show Why Owning is Great: Explain why owning an instrument is a good choice.
4. Getting the Instrument at Home (Onboarding Stage)
Now, the child gets their new instrument at home and is ready to play.
They might:
- Read care instructions that come with the instrument.
- Watch a video with practice tips.
How to Use This:
- Provide Care Tips: Include clear care instructions with the instrument or link to a video.
- Make it Fun: Share practice tips to make it exciting.
- Invite to Events: Let families know about events, recitals, or meet-ups.
5. Staying Connected and Supported (Engagement Stage)
Now, the child and parent keep using the instrument and may need extra support.
They might:
- Contact you for help with maintenance or repairs.
- Buy extra items like sheet music or accessories online.
How to Use This:
- Send Care Reminders: Email reminders about caring for the instrument.
- Offer Discounts on Extras: Give deals on books and cases.
- Share Practice Tips: Email tips to help parents support practice time.
6. Building Loyalty (Retention and Advocacy Stage)
The Music Parent is happy with their purchase and may come back to your site.
They might:
- Return to buy more instruments or upgrades.
- Tell other parents about their good experience.
How to Use This:
- Give Deals for Future Buys: Offer discounts for future buys or upgrades.
- Create a Referral Program: Reward parents who tell others about your site.
- Celebrate Their Child’s Progress: Host online events where parents can see their child play and meet other music families.
Summary
The Music Parent Customer Journey for Transitioning to Buying an Instrument (Online) helps store owners see how to support parents who want to buy after renting. By giving clear information, an easy checkout, and helpful tips, you make parents feel happy with their choice. When parents enjoy their experience, they’re more likely to come back and tell others about your site.
.svg)
.png)