Helps you understand what parents need when discovering and signing up for events online and how to make the experience engaging and enjoyable.
1. Learning About Events and Recitals Online (Awareness Stage)
This is when parents first hear about your community events or recitals online.
They might:
- See an ad or social media post about the event.
- Get an email from your store about upcoming events.
- Notice event details on your website.
How to Use This:
- Run Online Ads for Events: Post ads about events on social media where parents can see them.
- Send Emails About Events: Email parents about upcoming recitals or performances.
- Feature Events on Your Website: Add a banner or section about events on your website.
2. Getting Information and Signing Up Online (Consideration Stage)
Now, parents want to learn more and think about signing up their child.
They might:
- Click to learn more about the event’s schedule, location, and cost.
- Use online chat or contact info to ask questions.
- Look for instructions on signing up.
How to Use This:
- Provide Clear Event Details: List the event location, time, and any costs on your website.
- Offer Online Chat Help: Let parents ask questions right on your site.
- Make Sign-Up Easy: Have a simple online form for parents to register their child.
3. Preparing for the Event (Preparation Stage)
At this stage, parents are getting ready for the event.
They might:
- Receive an email with event reminders and what to bring.
- Help their child practice for the performance.
- Ask staff any last-minute questions.
How to Use This:
- Send Reminder Emails: Email parents about what to bring and event details.
- Provide Practice Tips: Share tips on how to prepare for the event.
- Answer Questions Online: Make sure parents can easily contact you with questions.
4. Attending the Event or Recital (Participation Stage)
Now, the parent and child attend the event or recital.
They might:
- Check in at the location when they arrive.
- Meet other music families and staff at the event.
- Enjoy watching their child perform or take part.
How to Use This:
- Help Families Feel Welcome: Have staff greet families and help with check-in.
- Encourage Connections: Allow time for parents and kids to meet others and connect.
- Celebrate Each Performance: Make each child feel special and proud of their work.
5. Following Up After the Event (Engagement Stage)
After the event, parents may want to connect more with your store.
They might:
- Receive a thank-you email and recap of the event.
- Learn about other ways their child can be involved in music.
- Share their event experience with other parents.
How to Use This:
- Send a Thank-You Email: Thank parents for attending and congratulate their child.
- Invite Them to Future Events: Let them know about other events coming up soon.
- Ask for Feedback: Encourage parents to share what they liked and any ideas for future events.
6. Building Loyalty and Advocacy (Retention and Advocacy Stage)
The Music Parent is happy with the event and may return to your store or website for other activities.
They might:
- Sign their child up for more lessons or events.
- Tell other families about their great experience.
How to Use This:
- Offer Discounts for Future Events: Give special offers to parents who sign up for more events.
- Start a Referral Program: Reward parents who invite other families to join future events.
- Celebrate Their Child’s Progress: Host regular events so parents can see how their child is growing in music.
Summary
The Music Parent Customer Journey for Participating in Community Events and Recitals Online helps store owners understand how to support parents who want their child to join events and recitals. By sharing clear information, creating a fun experience, and following up after events, you can help families feel excited about music. When parents enjoy these events, they’re more likely to return and share your website with others.
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