Helps you understand what parents need when getting their child involved in events and how to make the experience exciting and inclusive.
1. Learning About Events and Recitals (Awareness Stage)
This is when parents first hear about your community events or recitals.
They might:
- See a flyer or poster in your store about an upcoming event.
- Hear from staff about an event during a store visit.
- Learn from other parents about recitals or performances.
How to Use This:
- Put Up Posters in the Store: Place flyers and posters about events where parents can see them.
- Tell Parents During Visits: Have staff mention upcoming events to parents when they visit the store.
- Encourage Word-of-Mouth: Ask parents who already know about the event to share it with other families.
2. Getting Information and Signing Up (Consideration Stage)
Now, parents want to learn more and think about signing up their child.
They might:
- Ask staff for more details about the event or recital.
- Look at the event schedule and location.
- Ask if there is a fee or special requirements.
How to Use This:
- Provide Clear Details: Make sure staff can explain the event, location, time, and any costs.
- Have a Sign-Up Sheet Ready: Make it easy for parents to sign up in the store.
- Answer Common Questions: Be prepared to answer questions about what kids need for the event.
3. Preparing for the Event or Recital (Preparation Stage)
At this stage, parents are getting ready for the event.
They might:
- Help their child practice for a recital or performance.
- Make sure they have everything needed, like the instrument, music, or costume.
- Talk to staff about any last-minute questions.
How to Use This:
- Offer Practice Tips: Give parents and kids tips to help them prepare for the recital.
- Share a Checklist: Provide a checklist of items they might need for the event.
- Be Available for Questions: Make sure staff can help with any questions before the event.
4. Attending the Event or Recital (Participation Stage)
Now, the parent and child attend the event or recital.
They might:
- Arrive at the location and find where to go.
- Meet other music families and staff at the event.
- Enjoy watching their child perform or take part.
How to Use This:
- Make the Event Welcoming: Have staff greet families and help them find where to go.
- Encourage Social Time: Allow time for parents and kids to meet others and connect.
- Celebrate Every Performance: Make each child feel special and celebrated for their effort.
5. Following Up After the Event (Engagement Stage)
After the event, parents may want to connect more with the store and plan for future events.
They might:
- Talk to staff about how their child did and any future events.
- Ask about other ways their child can get involved in music.
- Share their event experience with other parents.
How to Use This:
- Send a Thank You Note: Thank parents for attending and congratulate their child on participating.
- Invite Them to Future Events: Tell them about other events or recitals coming up soon.
- Ask for Feedback: Encourage parents to share what they liked and any ideas for future events.
6. Building Loyalty and Advocacy (Retention and Advocacy Stage)
The Music Parent is happy with the event and may return to your store for other activities.
They might:
- Sign their child up for more lessons or events.
- Tell other families about their great experience at the event.
How to Use This:
- Offer Discounts for Future Events: Give special offers to parents who want to sign up for more events.
- Start a Referral Program: Reward parents who invite other families to join future events.
- Celebrate Their Child’s Progress: Host regular events so parents can see how their child is growing in music.
Summary
The Music Parent Customer Journey for Participating in Community Events and Recitals helps store owners understand how to support parents who want their child to join events and recitals. By giving clear information, creating a fun experience, and following up after events, you can help families feel excited about music. When parents enjoy these events, they’re more likely to return and share your store with others.
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