Helps you guide performers visiting your store to find and buy the lighting and accessories they need for their shows.

‍

1. Learning About Lighting and Accessories (Awareness Stage)

This is when Local Performers visit your store and find out you sell performance lighting and accessories.

They might:

• See a display of stage lighting, stands, or effects near the entrance.
• Notice signs or posters promoting lighting and accessories.
• Hear from staff about the different options available for their needs.

How to Use This:

• Create Eye-Catching Displays: Showcase lighting setups and popular accessories.
• Use Clear Signage: Highlight products with phrases like “Light Up Your Stage!”
• Train Staff to Promote Products: Make sure employees can explain the benefits of each item.

‍

2. Exploring Options (Consideration Stage)

Now, Local Performers browse your store to learn more about the lighting and accessories you offer.

They might:

• Look at different types of lighting, like spotlights, LED panels, or stage effects.
• Ask staff about the best accessories for their performance style, such as stands, cables, or cases.
• Test products in-store to see how they work.

How to Use This:

• Organize Products Clearly: Arrange items by type or use to make browsing easy.
• Offer Product Demos: Allow performers to test lighting setups or other accessories.
• Provide Expert Advice: Train staff to recommend products based on the performer’s needs.

‍

3. Deciding on a Purchase (Decision Stage)

At this stage, Local Performers decide which products to buy.

They might:

• Ask staff for help comparing options or explaining features.
• Confirm pricing and make sure the products fit their budget.
• Decide to purchase one or more items that meet their needs.

How to Use This:

• Help with Comparisons: Make it easy for performers to compare products and prices.
• Highlight Value: Explain why certain items are worth the investment.
• Simplify Checkout: Ensure the purchasing process is quick and smooth.

‍

4. Taking Home the Products (Purchase Stage)

After purchasing, Local Performers take their lighting and accessories home to use.

They might:

• Ask about setup instructions or care tips before leaving the store.
• Receive a receipt or warranty information for their products.
• Test the products at home or during a rehearsal.

How to Use This:

• Provide Setup Instructions: Offer quick tips or a printed guide for using the products.
• Include Warranty Info: Ensure they understand any warranties or return policies.
• Encourage Follow-Up: Let them know they can return with questions or for help.

‍

5. Staying Connected for Future Needs (Retention Stage)

Local Performers think of your store for future purchases of lighting and accessories.

They might:

• Return to buy more products as their setup grows.
• Ask for advice on upgrading or replacing items.
• Recommend your store to other performers in their network.

How to Use This:

• Promote Add-Ons: Suggest related items, like extra bulbs, power cords, or stands.
• Encourage Repeat Visits: Share discounts or promotions for returning customers.
• Build Relationships: Keep in touch through newsletters or social media.

‍

6. Building Loyalty and Advocacy (Advocacy Stage)

The Local Performer loves their experience at your store and becomes a loyal customer.

They might:

• Share their positive experience with friends or bandmates.
• Return to your store for other gear and accessories.
• Leave a review about your helpful staff and quality products.

How to Use This:

• Reward Referrals: Offer perks for performers who recommend your store.
• Ask for Reviews: Encourage them to share their experience online or in person.
• Stay Connected: Share updates about new products or events through email or social media.

‍

Summary

The Local Performer Customer Journey for Purchasing Performance Lighting and Accessories In-Person helps store owners create a fun and informative experience for performers shopping for lighting and accessories. By offering clear displays, helpful advice, and excellent follow-up, you make it easy for Local Performers to prepare for their shows and stay loyal to your store.

‍