Helps you guide performers who visit your store to learn about and join your loyalty program.
1. Learning About the Loyalty Program (Awareness Stage)
This is when Local Performers visit your store and hear about your loyalty program.
They might:
- See signs or posters near the checkout counter about earning rewards.
- Hear from staff about how the program works.
- Notice information about rewards on receipts or promotional materials.
How to Use This:
- Use Clear Signage: Place signs with messages like “Earn Rewards on Every Purchase!” near the register.
- Train Staff to Explain the Program: Make sure employees can quickly share how the program works.
- Include Program Details on Receipts: Add a note about the loyalty program to encourage sign-ups.
2. Exploring the Benefits of the Program (Consideration Stage)
Now, Local Performers ask questions or read materials to learn more about the program.
They might:
- Ask staff how to earn and use points.
- Look at examples of rewards, like discounts or free products.
- Check if there are any sign-up perks or special offers for new members.
How to Use This:
- Explain Benefits Clearly: Share details about earning points and redeeming rewards.
- Show Examples of Rewards: Highlight specific rewards, like “Get $5 off for every 500 points!”
- Offer a Sign-Up Bonus: Provide a small reward, like bonus points, for new members.
3. Deciding to Join the Program (Decision Stage)
At this stage, Local Performers decide to sign up for the loyalty program.
They might:
- Fill out a short form at the register or kiosk.
- Provide basic information like their name and email address.
- Receive confirmation that they are now part of the program.
How to Use This:
- Make Sign-Up Easy: Use a quick form that takes just a minute to complete.
- Provide Immediate Confirmation: Let them know they are enrolled and ready to earn points.
- Explain Next Steps: Tell them how to start earning and tracking points.
4. Earning Points and Redeeming Rewards (Engagement Stage)
After joining, Local Performers start earning points on their purchases.
They might:
- Earn points for every supply purchase they make in-store.
- Check their points balance during future visits.
- Redeem points for discounts or free supplies.
How to Use This:
- Update Points in Real Time: Show their updated balance on receipts.
- Encourage Redemptions: Remind them to use points when they have enough for rewards.
- Celebrate Milestones: Congratulate them when they reach reward levels.
5. Staying Connected to the Program (Retention Stage)
Local Performers continue to shop at your store to earn more points and rewards.
They might:
- Return frequently to buy supplies and build up points.
- Ask about special promotions or double points events.
- Recommend the program to friends or bandmates.
How to Use This:
- Promote Program Perks: Share updates about special rewards or bonus events.
- Offer Exclusive Deals: Give loyalty members access to discounts or early sales.
- Encourage Referrals: Reward members for bringing in new customers.
6. Building Loyalty and Advocacy (Advocacy Stage)
The Local Performer loves your loyalty program and tells others about it.
They might:
- Recommend your store and program to other performers.
- Share their positive experience with staff and other customers.
- Keep returning to your store because of the rewards and service.
How to Use This:
- Reward Referrals: Offer bonus points for customers who recommend others.
- Ask for Feedback: Encourage members to share their experiences with the program.
- Promote VIP Benefits: Create special tiers for loyal customers to keep them engaged.
Summary
The Local Performer Customer Journey for Learning About Loyalty Programs for Supplies In-Person helps store owners create an easy and rewarding experience for performers discovering your program. By offering clear explanations, helpful staff, and exciting rewards, you build trust and encourage Local Performers to stay connected to your store.
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