Helps you guide performers who want to join your online events to learn about gear or music techniques.
1. Learning About the Demo or Workshop (Awareness Stage)
This is when Local Performers discover your online demo or workshop.
They might:
- See a banner or pop-up on your website about the event.
- Get an email invitation with details about the demo or workshop.
- Spot a social media post advertising the event.
How to Use This:
- Use Clear Announcements: Promote the event with messages like “Join Our Live Gear Demo Online!”
- Send Email Invites: Include the event’s date, time, and a quick sign-up link.
- Promote on Social Media: Share posts with exciting details about what performers will learn.
2. Exploring the Event Details (Consideration Stage)
Now, Local Performers visit your website or event page to learn more.
They might:
- Read about the gear or topics that will be covered.
- Check the event schedule to see if it fits their availability.
- Look for information about who is hosting the event, such as gear experts or musicians.
How to Use This:
- Create an Event Page: Share details about the demo or workshop, including the topics, gear featured, and the host.
- List Benefits Clearly: Highlight what performers will gain, like tips, discounts, or giveaways.
- Include a FAQ Section: Answer common questions, like “Do I need to bring anything?” or “Is the event free?”
3. Signing Up for the Demo or Workshop (Decision Stage)
At this stage, Local Performers decide to register for the event.
They might:
- Fill out a simple sign-up form on your website.
- Receive a confirmation email with the event link or details.
- Check for any requirements, like creating an account or downloading software.
How to Use This:
- Make Sign-Up Easy: Use a short form that collects just the basics, like name and email.
- Send Clear Confirmations: Provide details about how to join the event and what to expect.
- Offer a Reminder Option: Let them opt-in for email or text reminders before the event.
4. Attending the Demo or Workshop (Engagement Stage)
During the event, Local Performers join the demo or workshop to learn and interact.
They might:
- Watch gear demonstrations or listen to expert tips.
- Ask questions through chat or live Q&A sessions.
- Take notes about the gear or techniques they’re learning.
How to Use This:
- Make It Interactive: Allow participants to ask questions and get answers live.
- Showcase Gear in Action: Demonstrate features and benefits clearly.
- Encourage Participation: Use polls or quizzes to keep attendees engaged.
5. Following Up After the Event (Retention Stage)
After the demo or workshop, Local Performers think about your store for their gear needs.
They might:
- Receive a follow-up email with a recap or recording of the event.
- Explore the gear featured during the demo on your website.
- Ask questions or seek further advice about the gear or techniques.
How to Use This:
- Send Recap Emails: Include links to the featured gear and special offers.
- Encourage Feedback: Ask attendees to share what they learned or liked most.
- Promote Related Products: Suggest items that tie into the event topics.
6. Building Loyalty and Advocacy (Advocacy Stage)
The Local Performer enjoys the event and stays connected with your store for future needs.
They might:
- Share their positive experience on social media or with friends.
- Return to your website to browse gear or sign up for another event.
- Leave a review about your helpful and informative demo.
How to Use This:
- Reward Engagement: Offer discounts or perks for attendees who join multiple events.
- Encourage Sharing: Ask participants to post about the event with a branded hashtag.
- Stay Connected: Keep them informed about upcoming events and exclusive offers.
Summary
The helps store owners create an engaging and educational experience for performers joining virtual events. By promoting the event, providing clear information, and offering great follow-up, you build trust and loyalty while supporting performers’ growth.
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