Helps you guide performers who visit your store for a gear demo or workshop.

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1. Learning About the Demo or Workshop (Awareness Stage)

This is when Local Performers hear about your in-store demo or workshop.

They might:

• See posters or flyers in your store promoting the event.
• Hear staff mention the upcoming event while they shop.
• Learn about it through your social media or email announcements.

How to Use This:

• Use Clear Signage: Place flyers or posters around the store with event details.
• Train Staff to Share Information: Encourage employees to mention the event to customers.
• Promote Online Too: Share the event on your social media and through emails to reach more performers.

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2. Exploring Event Details (Consideration Stage)

Now, Local Performers gather more information about the event.

They might:

• Ask staff what the demo or workshop will cover.
• Look at flyers or your website for the event schedule.
• Check if there are any fees or requirements to attend.

How to Use This:

• Make Details Clear: Share what will be covered, who will lead the event, and the benefits of attending.
• Answer Questions: Train staff to explain the event and answer any concerns.
• Highlight Benefits: Explain how the demo can improve their skills or introduce them to new gear.

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3. Signing Up or RSVP’ing for the Event (Decision Stage)

At this stage, Local Performers decide to attend your in-store demo or workshop.

They might:

• Sign up at the counter or RSVP through your website or email.
• Ask about what they need to bring, like their own gear or notebooks.
• Confirm the date and time of the event.

How to Use This:

• Simplify Sign-Up: Use a sign-up sheet at the counter or online RSVP tool.
• Send Reminders: Provide email or text reminders before the event.
• Be Clear About Requirements: Let them know if they need to bring anything.

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4. Attending the Demo or Workshop (Engagement Stage)

During the event, Local Performers come to your store and participate in the demo or workshop.

They might:

• Watch live gear demonstrations or listen to expert tips.
• Try out the gear being showcased.
• Ask questions about using the gear or improving their setup.

How to Use This:

• Create an Interactive Experience: Let participants try the gear during the demo.
• Provide Hands-On Support: Have staff available to answer questions and guide them.
• Encourage Participation: Use live Q&A sessions or activities to engage attendees.

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5. Following Up After the Event (Retention Stage)

After the demo or workshop, Local Performers think about your store for future needs.

They might:

• Receive a thank-you email or flyer with gear details from the demo.
• Browse the gear showcased during the event.
• Share their experience with friends or bandmates.

How to Use This:

• Send Follow-Ups: Share a recap of the event and any special offers on featured gear.
• Promote Related Products: Suggest items that tie into what they learned.
• Ask for Feedback: Encourage participants to share what they enjoyed most.

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6. Building Loyalty and Advocacy (Advocacy Stage)

The Local Performer enjoys the event and stays connected with your store.

They might:

• Recommend your store and events to other performers.
• Return for future workshops or gear demos.
• Write a positive review about the event or staff.

How to Use This:

• Reward Loyalty: Offer perks for customers who attend multiple events.
• Encourage Sharing: Ask attendees to post about the event online or tell friends.
• Stay Engaged: Share updates about upcoming demos or workshops.

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Summary

The Local Performer Customer Journey for Attending a Gear Demo or Workshop In-Person helps store owners create an engaging and hands-on experience for performers joining live events. By offering clear details, interactive demos, and helpful follow-up, you build trust and loyalty with Local Performers while helping them grow their skills and sound.