Helps you guide Hobbyists who want to participate in workshops, group lessons, jam sessions, or other music events.
1. Learning About the Event (Awareness Stage)
This is when Hobbyists first hear about your music community or event.
They might:
- See posters or flyers in your store.
- Hear staff talk about upcoming events during their visit.
- Learn about your events from friends or family.
How to Use This:
- Promote In-Store: Use posters, flyers, and banners to advertise events.
- Encourage Staff Conversations: Train employees to mention events during customer interactions.
- Spread the Word: Ask regular customers to share event details with others.
2. Getting Event Details (Consideration Stage)
Now, Hobbyists gather more information to decide if they want to attend.
They might:
- Ask staff about the date, time, and type of event.
- Learn about the event’s focus, like a jam session or instrument workshop.
- Check if they need to bring their own instrument or sign up ahead of time.
How to Use This:
- Be Clear About Details: Provide all necessary information on flyers or in conversations.
- Make It Easy to Sign Up: Allow in-store registration or simple sign-ups.
- Highlight Benefits: Explain what they’ll learn or enjoy by attending.
3. Deciding to Attend (Decision Stage)
At this stage, Hobbyists decide to join the event.
They might:
- Register for the event with a staff member.
- Mark the date and time in their calendar.
- Confirm with staff if they need to prepare anything beforehand.
How to Use This:
- Simplify Registration: Offer an easy sign-up process in-store.
- Send Reminders: Provide reminder cards or send confirmation texts or emails.
- Be Welcoming: Let them know they can attend even if they’re not fully prepared.
4. Attending the Event (Engagement Stage)
Hobbyists arrive at your store and participate in the event.
They might:
- Meet other musicians and enjoy playing or learning together.
- Receive tips or lessons from instructors.
- Get inspired by trying something new or improving their skills.
How to Use This:
- Create a Friendly Atmosphere: Make sure staff and instructors are approachable and encouraging.
- Provide Materials: Offer any necessary resources, like music sheets or practice tools.
- Facilitate Connections: Encourage attendees to network and share their experiences.
5. Staying Connected After the Event (Retention Stage)
After the event, Hobbyists feel excited to continue their musical journey and return for future activities.
They might:
- Ask about similar events or follow-up workshops.
- Share their experience with staff or other attendees.
- Sign up for newsletters or follow your store on social media for updates.
How to Use This:
- Promote Upcoming Events: Share details about future activities to keep them engaged.
- Collect Feedback: Ask attendees what they liked and how you can improve.
- Stay in Touch: Send emails or messages with updates on new events.
6. Sharing Their Experience (Advocacy Stage)
The Hobbyist enjoys the event and tells others about your store’s music community.
They might:
- Recommend your events to friends or family.
- Post about their experience on social media.
- Return to your store for lessons, gear, or future events.
How to Use This:
- Encourage Sharing: Invite attendees to post about their experience online.
- Reward Referrals: Offer discounts or perks for bringing new participants.
- Celebrate Community: Highlight attendee stories or photos (with permission) in your marketing.
Summary
The Hobbyist Customer Journey for Joining a Music Community or Event In-Person helps store owners create a fun and supportive experience for Hobbyists. By promoting events, making it easy to join, and building connections, you create a welcoming music community that keeps Hobbyists coming back.
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