Helps you guide customers who want a simple gift option, like a gift card.

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1. Arriving at the Store to Buy a Gift Card (Awareness Stage)

This is when Gift Buyers come into the store looking for a gift card.

They might:

• Ask staff where they can find gift cards.
• Notice signs in the store about gift card options.
• See a display of gift cards near the counter.

How to Use This:

• Make Gift Cards Easy to Find: Place gift cards near the counter or on a display table.
• Use Signs to Show Gift Cards: Add signs to let buyers know about gift card options.
• Greet Buyers and Offer Help: Have staff ready to welcome buyers and help with questions.

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2. Choosing the Gift Card Amount (Consideration Stage)

Now, Gift Buyers are deciding how much to put on the gift card.

They might:

• Look at different amounts for the gift card, like $25, $50, or $100.
• Ask staff if they can choose a custom amount.
• Check if the gift card can be used for anything in the store.

How to Use This:

• Offer Different Amounts: Display gift card options with amounts like $25, $50, and $100.
• Let Buyers Choose a Custom Amount: Allow them to add any amount they want on the gift card.
• Explain How Gift Cards Work: Let buyers know if the gift card can be used for any item or lesson.

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3. Adding a Personal Touch (Optional Step)

At this stage, Gift Buyers may want to add something extra to make the gift card special.

They might:

• Ask if they can add a gift card holder or a small card with a message.
• Choose a gift bag or envelope to make the gift card feel personal.
• Skip this step if they don’t need a holder or message.

How to Use This:

• Offer Gift Card Holders: Provide holders or small envelopes for the gift card.
• Suggest Gift Message Options: Give options to add a message if they want.
• Make It Optional: Let them skip this if they just want the gift card by itself.

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4. Completing the Purchase (Purchase Stage)

Now, Gift Buyers complete their purchase and receive the gift card.

They might:

• Pay for the gift card and thank the staff for their help.
• Receive a receipt and information about how the card works.
• Take the gift card and any holder they chose.

How to Use This:

• Thank Buyers for Shopping: Have staff thank them and invite them back to the store.
• Provide Clear Return Info: Let them know about the return policy, if needed.
• Offer a Gift Receipt Option: Give them a gift receipt if they want it.

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5. Following Up with Buyers (Engagement Stage)

After the visit, you can stay connected with Gift Buyers for future needs.

They might:

• Receive a thank-you email if they signed up for updates.
• Think about coming back for more gifts or holiday shopping.
• Tell friends or family about the helpful service they received.

How to Use This:

• Send a Thank-You Message: Follow up to thank them for their purchase and share future gift ideas.
• Offer Ideas for Other Occasions: Let them know about upcoming holiday or birthday gift ideas.
• Encourage Feedback: Invite Gift Buyers to share what they liked about their experience.

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6. Building Loyalty and Word-of-Mouth (Retention and Advocacy Stage)

The Gift Buyer is happy with their in-store experience and may recommend your store to others.

They might:

• Return to buy more gift cards or gifts for other occasions.
• Tell friends or family about their good experience at your store.
• Follow your store’s social media to stay updated on gift ideas.

How to Use This:

• Offer Discounts for Returning Customers: Provide a discount or special deal for their next gift purchase.
• Encourage Referrals: Reward buyers who tell other families about your store.
• Send Holiday Gift Reminders: Keep them updated on new gift card options or holiday specials.

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Summary

The Gift Buyer Customer Journey for Purchasing a Gift Card In-Store helps store owners make it easy for Gift Buyers to find and buy gift cards. By setting up a clear display, offering friendly help, and making checkout simple, you create a smooth and welcoming experience. When Gift Buyers enjoy their time in your store, they’re more likely to return and tell others about it.

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