Customers

Customer Profiles

Understand your customers better with tools like personas, journey maps, and value propositions. These resources help you create personalized experiences, improve customer interactions, and highlight what makes your store stand out from competitors.

People Talking

Music Parent Paula

Music parents are often looking for quality instruments, rentals, and lessons for their children. They value convenience, affordability, and guidance to support their child's musical journey.

Gift Buyer Grace

Gift buyers are typically unfamiliar with music but want to purchase thoughtful gifts for a musician. They appreciate simple, pre-packaged options like gift cards or starter kits and rely on staff recommendations.

Private Instructor Isaac

Private instructors seek reliable, high-quality gear and resources to use in lessons and recommend to their students. They value consistency, expertise, and partnerships that enhance their teaching experience.

Pro Player Peter

Pro players are experienced musicians who need specialized, professional-grade equipment and services. They prioritize quality, performance, and expert advice to maintain their craft at a high level.

Band Director Ben

Band directors manage large groups of student musicians and often purchase in bulk for schools. They look for durable, budget-friendly options and depend on efficient service and strong vendor relationships.

Local Performer Landon

Local performers regularly shop for accessories, maintenance, and upgrades to support their gigs. They value reliable products and quick, friendly service to keep them stage-ready.

Hobbyists are casual musicians who enjoy playing for personal fulfillment. They seek affordable, easy-to-use gear and appreciate welcoming, non-intimidating support when shopping.

Aspiring Musician Andy

Aspiring musicians are beginners looking for entry-level instruments, lessons, and guidance. They rely on accessible products and knowledgeable support to help them start their musical journey.

Ready to Grow Your Music Business?

Access Free Resources

Get Customers In Your Door